Founded by Ludovic Bonneton in 2016, Bon (originally Bonneton) Parfumeur is a modern fragrance brand, creating unisex haute parfumerie at an affordable price. It is an avowedly French brand, using notable French expertise (they currently work with 13 perfumiers on creating the distinctive smells). Some of the ingredients are imported (exotic oils, natural spices) but the perfume, the bottles, the packaging and the labels are all made in France.