Founded in Copenhagen in 2013 by creative director and designer Helle Vestergaard Poulsen (and named for Helle's late mother Anni and her daughter Luella), this is a collection which, while celebrating colour and fun, retains a certain sophistication and elegance. Crafted using gold plated brass, glass beads, resins, freshwater pearls and semi precious stones, each piece is hand made and production is SMETA certified (an audit of responsible practice including labour conditions and environmental impact).